Professional Skillset
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Sales/Marketing/Business Strategy
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Primary and Secondary Research
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Audience Design and Segmentation
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Composite Measures / Score Design
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Audience Centric Solutions
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Multicultural Insights and Targeting
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Data Visualization Creation
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Social Determinants of Health
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Micro Segmentation Models/Analytics
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Data Analytics & Reports Design
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Marketing Decision Sciences
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Media, Marketing, Cross Channel Mix
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Market Research & Forecasting
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Monetizable Data Products Design
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Geo-Spatial Data Platforms
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Data Curation, Sourcing / Licensing
Sector Expertise
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Advertising/Marketing Agencies
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Automotive
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Consultancies
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Consumer Electronics
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Consumer Packaged Goods
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Digital Properties
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Economic Development
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Education
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Financial Services
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Healthcare Payers
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Healthcare Providers
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Hospitality
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Media Properties
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Mobile
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Multi Service Providers
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Music
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Retail
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Software
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Technologies
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Visitor & Convention Bureaus
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Venues
Software/Data
PowerBI & related database applications, Tableau, MS PowerPoint, Excel, Word, Salesforce, Nielsen, MRI (GFK), Kantar, IRI, Alteryx, Claritas, Experian, Acxiom, ETECH, Foursquare, NPD, and multiple specialty data sources
Clients for Audience Design & Sector Solutions
A Partnership
Adelphia
Administration for Community Living (ACL)
American Express
American Forest Foundation
Anthem
ANZ
AOL Broadband
AppAssure
Ascension
Aspen
AT&T
Bauer
BCE
Bell Winery
BI Pharma
Blue State Digital
BlueCross BlueShield
Bowery Presents
Bright Health
Brighthouse
Brite Smile
Buena Vista Studios
Cablevision
Cal Direct
Cal Symphony
California Sheriffs Association
California Department of Health
Campbell Ewald
Cenoplex
Charter Corp
Chevrolet
Children's Hospital
Chrysler
Church Street Health
Circuit City
Clarify
Clear Channel
Cmedia
CNBC
Coldwell Banker
Comcast
Common Sense Media
Congressional Bank
Cost Plus World Market
Country Music Television
Cox Communications
Credo Mobile
Nederlander
Nickelodeon
Nissan
Novalex
Nthrive
NTT Data
Oglivy & Mather
Ooma
Optimetra
Partnership Healthy America
Pepsico
Philadephia Inquirer
Pieces
Playboy Magazine
Playboy TV
Prealize Health
QualCare
Real Net
REDBOOK
Roadrunner
RS&E
RWJ Barnabas
Sacramento CVB
DACIS
Dana Point Harbor
DC Hunger Solutions
DDC
Dell
Dell Merck
Dell Paraxel
Detroit Economic Dev
Digitas
DirecTV
Discovery
Disney Channel
Disney Interactive
Disney Parks
Ditech
DRA
E! Entertainment
Edelman
Eharmony
Eldorado County Economic Dev
Eldorado Food Bank
Electronic Arts
Energy Program Consortium
EPIX
Equinox
Ethan Allen
Everloop
Exopolis
Famecast
Federal Bank of Atlanta
Fox
FUSE
Future Markets
Futurecall
Galavision
GDC
Geisenger
GlobalHue
GM Automotive
GMAC
Guitar Center
Gyro
Hancock Fabrics
Harland Clarke
Harman Kardon
Harry and David
Harte Hanks
Saturn
Save A Lot
Schlotzsky's
SegaSoft
Sennheiser
Showtime
Silver Legacy
SIRIUS
Smartypig
Sony
Soundvision
Starstream
Starz Encore
Sundance
Target
Target Point
TDECU
Team Services
Tenet Healthcare
Tierney
Time Warner
Toktumi
HBO
HCSC
Hendricks Motorsports
Humana
ICTV
iHeartMedia
Illmatic
Infinity
Inteletravel
International Channel
Iodine
ION
IPI
Iriver
Jackson Rancheria
JDRF
Just Marketing
Kajeet
Kaplan University
Kelmscott Communications
Komtech
LA Times
Lasik
Lazarus Marketing
Lewis Communications
Lifetime
Live Nation
Logo
Long Center
MapMyFitness
McKinsey
Media Max
MediaOne
Mervyns
Meryl Lynch
Metabank
Michigan Dept of Health
Microsoft
Milagros
Miramax
Morgan Health
Mount Sinai Health
Mountain Winery
MTV
Mundos
Natural Calm
NAVTECH
Touch Tunes
Toyota
MTV Tres
TV5
UMMC
Universal Classics
Universal Music
University of CA, San Diego
University of Sacramento
UT Health
Vantage
Volkswagon
VOOM
Walmart
Wellcore
Westwood One
Phil Armstrong, NC
"I highly recommend Jon. Jon is one of the most knowledgeable database marketers in helping clients assess the quality of their data and how best to augment, cleanse and improve it for targeting, profiling or understanding consumer intents. He has a vast knowledge of all the top 3rd party providers of data from Simmons, Claritas, Axciom, Experian, etc. Solid knowledge on negotiating and contracting for data. Finally, he helps decipher what the data is telling you and provides strategic recommendations that drive and improve return on investment. He delivers on time within budget and personally... is a pleasure to work with."
Lorene Chee, CA
"I can 100% recommend Jon. He has an exceptional capacity to understand the business challenges and find solutions to helping grow businesses. Jon is an amazing collaborator, working across many organizational stakeholders and has phenomenal presentation skills."
John Brady, FL
"Jon has an extraordinarily deep knowledge and understanding of commercially available datasets, as well as how to integrate these datasets into first party, proprietary data to solve a wide variety of business challenges for a wide variety of industries."
Jeff Burrow, TX
"Jon's knowledge of behavioral and integrated marketing is cutting edge. Everything he does is results oriented and designed to bring about actionable ideas as opposed to a bunch of interesting, yet meaningless data. Jon is a true Marketing professional with a keen eye for the precision necessary to bring about efficient solutions without guesswork. I highly recommend Jon to anybody looking to get their marketing plans on the right track." Service Category: Business Consultant Year first hired: 2003 (hired more than once) Top Qualities: Great Results, Expert, High Integrity
Joanne Williams, DC
Jon's a bell-ringer....ahead of the curve....and the kind of person a good marketer shouldn't ever be without. He's a necessity! His brillance is seeing the big picture, bringing it to size, and presenting the most remarkable, useable and on-time solutions. He gets it! What Jon is to data...Hemingway was to words. He's a rare find. He's my "genie in the bottle!"
Experience
2015-June 2022
CentraForce Health
Vice Chairman & Chief Product Officer
Dallas, Texas
Please click above to contact me to receive a copy of my Predictive Index Report
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Innovated/developed population centric profiles, risk and engagement scores, spatial platforms, and interpretive data visualizations for use within healthcare payer, provider, IT, and healthcare consultancy sectors
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Perfected intellectual property underlying healthcare commercialized data/analytics/insight products
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Audience Centric Solutions: 121 determinants of health risk scores, 18 quality measure risk scores, 26 healthcare content engagement scores, 5,000 health specific measures modeled to individuals and cohorts, across 8 payer types, including segments by race, ethnicity, language, religion, and all types of spatial risk scores. Socio-behavioral data products, reports, presentations, and interpretive visualizations related to a) health disparities, b) rising or unseen risks, c) care coordination roadmaps, d) service line growth, e) gaps in care, f) healthcare plan design, g) creating risk cohort groupings and h) prevention outreach, engagement, and activations
2011-2014
CentraForce, LLC
Founder & Chief Product Officer
New York
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Generated $8+ million in platform and data product sales and recurring subscription revenues
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Designed and sold first to market national / spatial visualization platforms that were used for: omni channel targeting for political, cause and consumer product campaigns, geo-spatial sales of local radio station spots, U.S. forests mapping and public health initiatives
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Audience Centric Solutions: Boost Nielsen ratings, online banking and savings program marketing, travel services marketing coupled with online agent recruiting, food desert mapping and down-market retail solutions
Experience
1994-2010
handshake Marketing
Co-Founder, President
New York
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Defined, profiled, and activated populations for hundreds of major brands in which measurable lift results were consistently 2 to 3x higher than industry averages
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Defined key target populations that drove sales volumes for very “first of kind” product launches such as high-speed internet, GPS, 30+ cable networks, wireless devices, websites and more
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First to market with multi-cultural and ethnic targeting capabilities
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Audience Centric Solutions: Market potential analysis and forecasts for M&A; new product launch audience design segmentation and profiling; B2B sales presentations utilizing both consumer and business data sources; geo-spatial business, marketing, and sales applications; cross platform and post campaign performance analysis; consumer list design & development for onboarding and direct response
1982- 1993
The Prizm Group, Inc.
Chairman (1986-1994)
Four Wheeler Publishing Co, Inc
President (1982-1986)
Southern California
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Purchased MGM Wine & Spirits from Bankruptcy in 1986 and increased annual retail/export revenues $530k to $7M, sold in 1989
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Founded a voice interactive marketing service that was utilized by multiple consumer marketing campaigns
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Built a profitable real estate, lending, consulting, and marketing services portfolio
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Turned around failing family-owned magazine
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Increased Four-Wheeler magazine circulation 14X and revenue 10X and sold to General Media in 1986
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Generated mass retailer interest in 4x4 automotive aftermarket products
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Coined and co-founded the Monster Truck industry