top of page

Professional Skillset

  • Sales/Marketing/Business Strategy

  • Primary and Secondary Research

  • Audience Design and Segmentation

  • Composite Measures / Score Design

  • Audience Centric Solutions

  • Multicultural Insights and Targeting

  • Data Visualization Creation

  • Social Determinants of Health

  • Micro Segmentation Models/Analytics

  • Data Analytics & Reports Design

  • Marketing Decision Sciences

  • Media, Marketing, Cross Channel Mix

  • Market Research & Forecasting

  • Monetizable Data Products Design

  • Geo-Spatial Data Platforms

  • Data Curation, Sourcing / Licensing

Sector Expertise

  • Advertising/Marketing Agencies

  • Automotive

  • Consultancies

  • Consumer Electronics

  • Consumer Packaged Goods

  • Digital Properties

  • Economic Development

  • Education

  • Financial Services

  • Healthcare Payers

  • Healthcare Providers

  • Hospitality

  • Media Properties

  • Mobile

  • Multi Service Providers

  • Music

  • Retail

  • Software

  • Technologies

  • Visitor & Convention Bureaus

  • Venues

Software/Data

PowerBI & related database applications, Tableau, MS PowerPoint, Excel, Word, Salesforce, Nielsen, MRI (GFK), Kantar, IRI, Alteryx, Claritas, Experian, Acxiom, ETECH, Foursquare, NPD, and multiple specialty data sources

Testimonials

Clients for Audience Design & Sector Solutions

A Partnership

Adelphia

American Express

American Forest Foundation

Anthem

ANZ

AOL Broadband

AppAssure

Ascension

Aspen

AT&T

Bauer

BCE

Bell Winery

BI Pharma

Blue State Digital

BlueCross BlueShield

Bowery Presents

Bright Health

Brighthouse

Brite Smile

Buena Vista Studios

Cablevision

Cal Direct

Cal Symphony

California Sheriffs Association

California Department of Health

Campbell Ewald

Cenoplex

Charter Corp

Chevrolet

Children's Hospital

Chrysler

Church Street Health

Circuit City

Clarify

Clear Channel

Cmedia

CNBC

Coldwell Banker

Comcast

Common Sense Media

Congressional Bank

Cost Plus World Market

Country Music Television

Cox Communications

Credo Mobile

Nederlander

Nickelodeon

Nissan

Novalex

Nthrive

NTT Data

Oglivy & Mather

Ooma

Optimetra

Partnership Healthy America

Pepsico

Philadephia Inquirer

Pieces

Playboy Magazine

Playboy TV

Prealize Health

QualCare

Real Net

REDBOOK

Roadrunner

RS&E

RWJ Barnabas

Sacramento CVB

DACIS

Dana Point Harbor

DC Hunger Solutions

DDC

Dell

Dell Merck

Dell Paraxel

Detroit Economic Dev

Digitas

DirecTV

Discovery

Disney Channel

Disney Interactive

Disney Parks

Ditech

DRA

E! Entertainment

Edelman

Eharmony

Eldorado County Economic Dev

Eldorado Food Bank

Electronic Arts

Energy Program Consortium

EPIX

Equinox

Ethan Allen

Everloop

Exopolis

Famecast

Federal Bank of Atlanta

Fox

FUSE

Future Markets

Futurecall

Galavision

GDC

Geisenger

GlobalHue

GM Automotive

GMAC

Guitar Center

Gyro

Hancock Fabrics

Harland Clarke

Harman Kardon

Harry and David

Harte Hanks

Saturn

Save A Lot

Schlotzsky's

SegaSoft

Sennheiser

Showtime

Silver Legacy

SIRIUS

Smartypig

Sony

Soundvision

Starstream

Starz Encore

Sundance

Target

Target Point

TDECU

Team Services

Tenet Healthcare

Tierney

Time Warner

Toktumi

HBO

HCSC

Hendricks Motorsports

Humana

ICTV

iHeartMedia

Illmatic

Infinity

Inteletravel

International Channel

Iodine

ION

IPI

Iriver

Jackson Rancheria

JDRF

Just Marketing

Kajeet

Kaplan University

Kelmscott Communications

Komtech

LA Times

Lasik

Lazarus Marketing

Lewis Communications

Lifetime

Live Nation

Logo

Long Center

MapMyFitness

McKinsey

Media Max

MediaOne

Mervyns

Meryl Lynch

Metabank

Michigan Dept of Health

Microsoft

Milagros

Morgan Health

Mount Sinai Health

Mountain Winery

MTV

Mundos

Natural Calm

NAVTECH

Touch Tunes

Toyota

MTV Tres

TV5

UMMC

Universal Classics

Universal Music

University of CA, San Diego

University of Sacramento

UT Health

Vantage

Volkswagon

VOOM

Walmart

Wellcore

Westwood One

Phil Armstrong, NC

"I highly recommend Jon. Jon is one of the most knowledgeable database marketers in helping clients assess the quality of their data and how best to augment, cleanse and improve it for targeting, profiling or understanding consumer intents. He has a vast knowledge of all the top 3rd party providers of data from Simmons, Claritas, Axciom, Experian, etc. Solid knowledge on negotiating and contracting for data. Finally, he helps decipher what the data is telling you and provides strategic recommendations that drive and improve return on investment. He delivers on time within budget and personally... is a pleasure to work with."

Lorene Chee, CA

"I can 100% recommend Jon. He has an exceptional capacity to understand the business challenges and find solutions to helping grow businesses. Jon is an amazing collaborator, working across many organizational stakeholders and has phenomenal presentation skills."

John Brady, FL

"Jon has an extraordinarily deep knowledge and understanding of commercially available datasets, as well as how to integrate these datasets into first party, proprietary data to solve a wide variety of business challenges for a wide variety of industries."

Jeff Burrow, TX

"Jon's knowledge of behavioral and integrated marketing is cutting edge. Everything he does is results oriented and designed to bring about actionable ideas as opposed to a bunch of interesting, yet meaningless data. Jon is a true Marketing professional with a keen eye for the precision necessary to bring about efficient solutions without guesswork. I highly recommend Jon to anybody looking to get their marketing plans on the right track." Service Category: Business Consultant Year first hired: 2003 (hired more than once) Top Qualities: Great Results, Expert, High Integrity

Joanne Williams, DC

Jon's a bell-ringer....ahead of the curve....and the kind of person a good marketer shouldn't ever be without. He's a necessity! His brillance is seeing the big picture, bringing it to size, and presenting the most remarkable, useable and on-time solutions. He gets it! What Jon is to data...Hemingway was to words. He's a rare find. He's my "genie in the bottle!"  

Experience

Centraforce Logo.PNG

2015-June 2022

CentraForce Health

Vice Chairman & Chief Product Officer

Dallas, Texas

predictive index.png

Please click above to contact me to receive a copy of my Predictive Index Report

  • Innovated/developed population centric profiles, risk and engagement scores, spatial platforms, and interpretive data visualizations for use within healthcare payer, provider, IT, and healthcare consultancy sectors

  • Perfected intellectual property underlying healthcare commercialized data/analytics/insight products

  • Audience Centric Solutions: 121 determinants of health risk scores, 18 quality measure risk scores, 26 healthcare content engagement scores, 5,000 health specific measures modeled to individuals and cohorts, across 8 payer types, including segments by race, ethnicity, language, religion, and all types of spatial risk scores. Socio-behavioral data products, reports, presentations, and interpretive visualizations related to a) health disparities, b) rising or unseen risks, c) care coordination roadmaps, d) service line growth, e) gaps in care, f) healthcare plan design, g) creating risk cohort groupings and h) prevention outreach, engagement, and activations   

Centraforce LLC Logo.png

2011-2014

CentraForce, LLC

Founder & Chief Product Officer

New York

  • Generated $8+ million in platform and data product sales and recurring subscription revenues

  • Designed and sold first to market national / spatial visualization platforms that were used for: omni channel targeting for political, cause and consumer product campaigns, geo-spatial sales of local radio station spots, U.S. forests mapping and public health initiatives

  • Audience Centric Solutions:  Boost Nielsen ratings, online banking and savings program marketing, travel services marketing coupled with online agent recruiting, food desert mapping and down-market retail solutions

Experience

handshake logo.png

1994-2010

handshake Marketing

Co-Founder, President

New York

  • Defined, profiled, and activated populations for hundreds of major brands in which measurable lift results were consistently 2 to 3x higher than industry averages

  • Defined key target populations that drove sales volumes for very “first of kind” product launches such as high-speed internet, GPS, 30+ cable networks, wireless devices, websites and more

  • First to market with multi-cultural and ethnic targeting capabilities

  • Audience Centric Solutions: Market potential analysis and forecasts for M&A; new product launch audience design segmentation and profiling; B2B sales presentations utilizing both consumer and business data sources; geo-spatial business, marketing, and sales applications; cross platform and post campaign performance analysis; consumer list design & development for onboarding and direct response 

1982- 1993

The Prizm Group, Inc.

Chairman (1986-1994)

Four Wheeler Publishing Co, Inc

President (1982-1986)

Southern California

  • Purchased MGM Wine & Spirits from Bankruptcy in 1986 and increased annual retail/export revenues $530k to $7M, sold in 1989

  • Founded a voice interactive marketing service that was utilized by multiple consumer marketing campaigns

  • Built a profitable real estate, lending, consulting, and marketing services portfolio

  • Turned around failing family-owned magazine

  • Increased Four-Wheeler magazine circulation 14X and revenue 10X and sold to General Media in 1986

  • Generated mass retailer interest in 4x4 automotive aftermarket products

  • Coined and co-founded the Monster Truck industry

bottom of page