Jon Pelzer, Consultancy
Your Audience Opportunity - Expertly Defined, Validated, Sized, Located, Segmented, and Profiled to Drive Profitable Growth
AUDIENCE VALIDATION FOR STARTUPS
I help startups secure funding for all types of consumer products or services with credible proof of buyer Audience potential.
AUDIENCE VALIDATION FOR NEW PRODUCTS
I show business development leaders whether consumer demand for new products or services will be sufficient to support business success.
AUDIENCE CENTRIC BDI-CDI ANALYSIS
I help brand managers optimize and increase sell through from their consumer Audiences in the brand, category and competitor context.
AUDIENCE CENTRIC COST PER SALE REDUCTION
I help marketing leaders lower cost per sale by showing them how to increase revenue levels for every dollar spent.
AUDIENCE CENTRIC B2B, SPATIAL SALES DASHBOARDS
I help local market sales teams close more/better deals with spatially based ‘proof of value’ selling points.
DATA ACQUISITION PLAN WITH HIGHER ROI @ LOWER NEGOTIATED COST
I help buyers of data sources avoid the pitfalls of overspending on consumer, b2b, spatial and secondary research data products.